Wednesday, 16 January 2013

Target Market and Audience Research







I began looking on the website to see what age group out film would most likely be rated at. We want it to be available to a wide audience but it has to meet certain standards. I started off looking at 12A and 12 to see what the difference is and what can be included in it. 12A means that anyone aged 12 or over can go and see the film unaccompanied. the A stands for 'accompanied' and 'advisory'. Children younger than 12 may see the film if they are accompanied by an adult (eg, someone over the age of 18), who must watch the film with them.
(click to go to the website for more info)
However, just because children under the age of 12 may see the film with an accompanied adult, the film may not be completely suitable for them.

The website of BBFC was really useful as it answered all our questions on what we can include in our film opening.

After looking at what 12A may contain, I thought of looking at the age rating up (15). I saw what the age rating of 15 may include and I think it suits our target market considering our film. The 15 symbol indicated that no one under the age of 15 may see the film or buy/rent a hard copy of it.

(Click to go to the websitefor more info)

The film may contain strong violence, frequent strong language, portrayals of sexual activity, references to sex, nudity, drug taking etc.

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