Genre

We began learning about genre and various terms which could help us with our thriller film openings.

Films are advertised in different ways everywhere such as on bill boards,on buses, in stores Etc. This is called Cross platform marketing.

Advertising can also be done through selling products based around something in the way Sky Fall sold James bond aftershave (007) to attract the audience. This is called sinigy.

Genre can have a mix/cross over between more than one type of genre. This is often effective as it can give a film depth and appeal to a wider audience. The mix between genres is called a hybrid.

Genre films can often become a hit, becoming a franchise. There are benefits to franchise films as they already have an establishes audience. The established audience is the primary audience that watches the film, helping the producers find out how much they have made in the releasing weekend.

Promotion- Reels in new audience

                - Creates a buzz

                - Attracts attention from media

                - Gives the directors/producers recognition.

Many Films have generic conventions which are things we have become used to seeing. Some wonder whether it is a connotation of reality. 

Semiotics is the study of signs. We pick up different signs during a film and can often be unconscious. For example, some people may consider a cross to relate to religion.
However, they can be different for everyone. Others may consider a cross to mean something else such as medical aid. This is called signifiers.

Problems with mainstream Genre films?

• Mainstream genre films are formulaic
• Predictable
• Audience might get bored
• Type-Cast - Relies on big stars
                  - Attract a certain role

Why do we as the audience like mainstream Genre films?

• Audience like to recognise what will happen 
• Past genre films prove that we enjoy them

We feel comfortable(uses and gratification theory)

The uses and gratification theory discusses how the audience may choose a genre film that will satisfy them, make them feel relaxed, use it as a diversion or to escape from reality. Some may feel proud and uplifted when they know what is about to come next as it can allow them to feel inferior amongst they're friends and family.

Remedy to the problems?

• 1. Make it evolve a little
• Create a slight twist
• Change a feature/'ingredient' (setting or characters)
• Play on the audiences loyalty by bringing an element from before back
  Eg. Bringing Letty back into Fast and Furious.
• Bank on audiences loyalty
• develop old characters
  
• 2. Take it a step further and make the GENRE evolve which brings in hybrids.